Presentation Mission & Audience Demographics
Everything starts with strategy — with a goal, a plan, and an understanding of who needs to listen, learn, decide, or act on your message. Even if this work only takes a few minutes, it saves time later in the process. Do not start with PowerPoint, Canva, Google Slides, or an AI prompt as your first step. Start with the mission and the audience.
MISSION
What action or impact do you want your communication to achieve? What are the goals of your presentation? Do you need a keynote presentation, an executive briefing, a workshop session, a board presentation, or a slideument that will be consumed without a presenter? Capture it in a mission statement — even if it is only a paragraph long.
AUDIENCE
Who is your audience and what do they already know? What do they need to understand, remember, or do differently after your presentation? What assumptions, concerns, motivations, or questions are likely to influence how your message is received?
SERVICES
- Presentation brainstorming sessions
- Presentation mission statements
- Audience profiles and fact sheet
