The word “presentation” does not simply mean slides, slide decks, or the delivery skills used when presenting them. We use the word presentation in its broadest sense — the entire presentation landscape: formal and informal presentations to internal and external audiences, presentation documents and slideuments, small workshops and keynote addresses, corporate presentation templates and individual slide decks, as well as communication through flipcharts, whiteboards, or graphic recording.
Presentation means the story, the structure, the content, the planning, the delivery – and the design.
For us – “presentitude” is a state of mind when approaching presentations. A great story alone is rarely enough, no matter how well it captures the heart. Successful communication also needs to engage the brain. Great presentations combine emotion with evidence, story with facts, and inspiration with understanding.
Even when starting with something as simple as an empty slide or a new presentation template, the foundation matters. The systems, tools, and structures behind the presentation should support the creation of communication that is both clear and compelling.
As presentation technologies continue to evolve — from PowerPoint and presentation systems to AI-assisted content creation — this balance becomes even more important. Technology can help us create content faster, but effective communication still depends on human judgment, clarity, and intent.
So regardless of where you are in the presentation landscape, you need the right presentitude: the ability to engage both hearts and minds and to combine story with facts.
