What action or impact do you want – and need – to achieve with your communication? What are the goals of your presentation? What type of presentation do you need – a keynote in front of a larger audience or a slideument that can be used without you presenting? Put it down in a mission statement – if only one paragraph long.
Who is in your audience and what do you know about them? What knowledge of your topic do they have? How do they need to change or interpret your message? What call to action do you need from them?
- Presentation brainstorming session
- Presentation mission statement
- Audience fact sheet