If you want to keep your corporate presentation easily editable and make sure it can travel outside your organization, you need to use “safe” fonts. Safe fonts are those fonts that are available in all editions of the presentation software you are using.
If you use PowerPoint there are about 44 safe fonts that are available regardless if you are using PowerPoint 2003 for PC or PowerPoint 2011 for Mac and so on. 44 fonts are not that many, so if you want to keep it safe – you also need to stretch your creativity and think outside the font box.
Designing natively in PowerPoint will make things easier down the road when it comes to corporate presentations. We are always trying to show our clients that there are ways to do a lot of things within PowerPoint.
The other day we got an invitation to the upcoming Portfolio Show at the Art Institute of California – Sacramento. This is an event where future employers can meet upcoming potential employees (check out the website here) and see their creative work.
We also happened to have an extensive discussion about the restraints of the 44 safe fonts, so we decided to use the Art Institute’s invitation as a challenge and show what could be done inside of PowerPoint. Let’s pretend its header should be used as, say, a title page for a presentation on this topic.
Using the list of the 44 safe fonts (see a list here), we quickly made four versions of what this could have looked like. We only used safe fonts such as Impact, Euphemia, Century Gothic, Franklin Gothic and Arial. Maybe not the most creative fonts compared to what is out there – but – we know they are safe.
You can get inspired by typography designs all around us – like this Lincoln Insurance add. They use custom fonts in the design – what would it look like if we would try to recreate something similar using the standard fonts in PowerPoint?
Using combos of these fonts, letter spacing, converting text to objects (and making it possible to make letters transparent), we made a couple of examples – everything made inside of PowerPoint, not using any other software. The original still stands out – but you can come a long way with just PowerPoint – and that’s our main point.
Do you need help with thinking outside the box when it comes to the use of fonts in PowerPoint for your corporate presentations? Don’t hesitate to contact us today!